Maurice Kenji Clarke

Art Direction, Brand & Design

WORK

NOBU HOTEL

Integrated Branding and Advertising

The world's first ever Nobu Hotel at Caesars Palace is a luxury infused, celebrity-driven exhibition. Located in the heart of the hotel is the world's largest Nobu restaurant and lounge. This will be the ideal destination to be seen, socialize, and enjoy the unique cuisine of celebrated Chef Nobu Matsuhisa.

This branding and advertising system provides an integrated experience of the venue across multiple touchpoints. Every level of luxury hospitality is re-imagined, from impressions left by the print campaign, to the tactile quality of collateral, to the immersive interactions with the digital platforms.

Baccanale Buffet

Integrated Branding and Advertising

Baccanale Buffet features more than 500 items prepared by a team of master chefs in nine globally-inspired open kitchens. This uniquely designed homage to eating offers priceless views from a 25,000 square-foot dining room, conceived by the renowned Japanese firm Super Potato.

This cohesive branding and advertising platform unifies communications while generating real-time engagement opportunities on digital devices. The flexible system allows for future content and unique offers to be imagined and easily applied.

Caesars Palace

Brand Development and Advertising

As the world's most recognized brand in hospitality and gaming, Caesars Palace aimed to convey its classic and "Routinely Spectacular" persona in a new way. This inventive take on their iconic laurels was cooked up by the agency GSD&M, our allies based in Austin, TX.

The team at Caesars expanded the campaign across various media, including advertisements for print, property collateral and OOH, in addition to digital and online media. It is currently the look and style that represents Caesars Palace globally.

Gordon Ramsay Pub & Grill

Branding and Advertising

Renowned Chef Gordon Ramsay opened his second Las Vegas restaurant, Gordon Ramsay Pub & Grill, at Caesars Palace in late 2012. The contemporary yet casual restaurant and bar serves lunch and dinner in an English pub-style setting.

The design platform is influenced by pop culture relics from both England and the United States. This is expressed in the iconic British bulldog logo, art that fills the walls, and even the cocktail server uniforms. We've come to know Chef Ramsay for his dynamic personality as well as his mastery in the kitchen, which is conveyed in the ads.

total vegas – showgirls rally

Promotional Event and Advertising

The Total Vegas campaign brings together a wide selection of entertainment, dining and hospitality promotions. This event was coordinated to bring attention to the unique "No Resort Fees" feature at Total Vegas properties. To rally against hidden fees often charged at competitors hotels, the Jubilee! Showgirls took to the streets in a lively protest.

Shutting down a section of the Vegas Strip, they were joined by celebrity guests including, Marie Osmond, Penn & Teller, the Chippendales and others. The "No Resort Fees" policy is a success and saves visitors close to $40m a year. For its impact across the country, the campaign received a gaming-industry Sherpie Award for "Best Multi-property Branding Initiative."

QUA Baths & Spa

Advertising

Located at Caesars Palace, QUA Baths & Spa taps into the healing powers of water and other ancient traditions to provide an unparalleled luxury spa experience.

Our team generated collateral and print communications to promote the offerings at the spa, aiming to capture the essence of this exclusive experience.

projects

Teach For America

Strategy Consulting Project

Teach For America Las Vegas teamed with Caesars Entertainment in a consulting project aimed to generate fresh fundraising strategies. The group consisted of a cross-disciplinary team of Caesars representatives and TFA Corps Members. Our team developed a fundraising strategy toolkit that could increase TFA’s annual support by nearly $5.5m, more than doubling the initial goal.

In addition, our team was chosen to give a special presentation to members of senior leadership at Caesars Entertainment, including Caesars CEO, Gary Loveman. It was a great opportunity to showcase our accomplishments and exchange ideas with the decision-makers in the company.

Indianapolis Museum of Art

Experience Audit Project

The Indianapolis Museum of Art introduced the interactive X Room exhibit to showcase unique digital media experiences. They invited the Herron Experience Design group to provide an informal evaluation and conceptual re-visualization of the experimental space featured at the museum.

We conducted an experience audit and submitted a proposal providing alternate scenarios for using the space in more impactful ways. Our ideas focused on the IMA’s core mission of cultivating a knowledge and appreciation for art, and restructuring the technology to support that goal.

about

Art Direction, Brand & Design

Led by a passion for ideas and endless curiosity, i help people build integrated Advertising, brand and communication experiences. I'm at home on both digital and print platforms, able to fully execute design deliverables.

I currently live and work as a creative based in San Francisco, CA. My experience in art direction and brand development touches on both national and international brands. My recent work has given me valuable exposure to the entertainment, luxury hospitality and tourism industries. My aim is to always deliver solid creative concepts, sharp visual design and fluid user experiences.

 

I have also had the privilege to do consulting work with nonprofit organizations — aligning business strategy capabilities with social initiatives. My growing body of work has been recognized by publications like Print Magazine and groups such as the Art Directors Club.

© Maurice Kenji Clarke 2013

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